the problem

One in three US adults tracks their health, from steps to sleep to heart rate. Yet, the largest organ in the body goes unmeasured.

As a result, almost no one knows their skin's true age, or whether the skincare products they use are helping or hurting it.

Our Story

Our founder, Dr Shakiba Kaveh, a Cambridge PhD scientist and former L’Oréal researcher, saw an industry built on big claims and almost no biological evidence.

For decades, we’ve been told to trust the marketing claims, the influencer and the flawless before-and-after photos and we’re left with a shelf full of products and one question: is any of this working for my skin?

So Shakiba brought together a team of scientists with one mission: to stop guessing and start measuring what’s really happening in your skin.

Because your skin should be as measurable as the rest of you.

Welcome to the movement.


Reading the biology of skin

Since 2020, we have been building the largest skin epigenetic dataset with thousands of human samples.

We have built epigenetic biomarkers to read skin biology:

• Biological Skin Age

• Photo Damage

• Visible Lines score

Blue-gloved hand holding an optical lens in front of a pattern of DNA sequencing bands.

We are a team of biologists, data scientists, and engineers

Backed by leaders in genomics and AI, and by skincare veterans

Get ahead of your skin’s aging

Reserve Your Test

A clearer picture of your skin

Measure your biology. Understand your results. Make changes that matter.

Mitra combines the world’s first non-invasive epigenetic skin test with personalized guidance and practical tools designed around your biology.

One test. A clearer picture of your skin. A plan for what comes next.

No needles. No biopsies. No guesswork.

Reserve Your Test
Close-up of a freckled woman’s face with a blue patch on her forehead.